Fox News news studio with Microsoft Perceptive Pixel

  • Fox News news studio with Microsoft Perceptive Pixel

Placed on 10 October 2013

Fox News unveiled its new “Fox News Deck,” a revamped newsroom studio in New York City that uses giant touchscreen computers, electronic tablet desktops and other connected technology in an effort to attract computer- and social media-savvy viewers.

The face of the project is anchor Shepard Smith, who used a video to show off ten 55-inch touchscreens costing $7,100 each and sold by Microsoft. Last year, Microsoft acquired Perceptive Pixel, the manufacturer of the giant touchscreens. In what might be the latest version of product placement, the screens will be powered by Microsoft Windows software.

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